Ex-PM hits the market: distressed asset or deep value? We analyse
New listing on the exchange: one former prime minister, 60-ish, high international goodwill, domestic book written down, currently trading at backbench prices. The market hates uncertainty and his friends admit he hasn't decided his priority. That's not indecision, that's an unpriced option portfolio. Let's run it.
Option one: Nato secretary general, 'when there is a vacancy'. Classic call option — no premium paid, waiting on an event. His Légion d'honneur from Macron is due diligence already done by a sovereign counterparty. International-facing is, per his own advisers, 'his comfort zone and what he's best at' — always go long comparative advantage.
Option two, and hear us out: the cookery course. The man makes two meals. TWO. From two to even five meals is 150% growth — you cannot find that yield anywhere else in British public life. The hedge-cutting pathway (hedges → lawns, per the stated progression plan) shows a man who understands promotion ladders.
He says he won't 'go off and make his millions', which frankly is bearish for our whole thesis but bullish for his brand — scarcity of ex-PMs who don't cash out creates its own premium. Long dignity. It's undervalued and the float is tiny. NFA.